That hep cousin or yours living in the UK and that aunt from Canada (pronounced as kaneda) who
talks with a fake English accent, are all shopping. Splurging. And obviously showing
off their sexy pair of orange Steve Madden loafers, white cut-work Zara dress and
sequinned Mango pants!
Damn, they are rich! They can afford these brands. To top
it, these brand stores have a better variety abroad.
However, the truth could be a little different though. The trend now is
to shop in India. Many NRIs are now coming to India and shopping not just the
Indian traditional wear but even the high fashion global brands.
What has happened that the NRIs now don’t mind shopping
in India for these brands?
Simple. It’s cheaper here! Especially if they buy it
online!! Yes that’s true, this is happening. We are becoming a fashion and
shopping hub too (cheers to us *clinging the wine glass*).
There’s a reason why global branded clothes are a bit
cheaper online in India. Several high fashion brands are taking the online
route to enter India. They are taking the advantage of the absence of
regulations around selling through third party portals and also other factors
like lack of quality infrastructure and high real estate costs. Under current
regulations, the global brands do not require a licence to sell in India
through online portals if they do not have operations here.
A grey woollen overcoat from Dorothy Perkins costed 150 NZ $
in New Zealand (which is around Rs. 6,500). And its cost in India on a popular
fashion website was approximately Rs. 3,100. It was cheaper shopping it online
in India. It’s natural to grab these shopping delights and on the yearly travel
to India, collect these and then show them off back home!
Sources:
- Article named Top fashion brands take the online route to enter India by Anumeha Chaturvedi, published in Brand
Equity, 02 May 2016
- An NRI cousin J
Interesting!!! I think most of Kiwis and Aussies shop from South East Asia as they are cheaper markets. But NRIs coming to India and shopping online was unheard of. Stop putting such articles on your blog, it will ruin shopping for NRIs in case e-commerce laws get strict!! :-)
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